I don't even know where to start here...the copy is written without
personality and the URL is misleading. Which one do I click? What is
FORA anyways? At first glance, I clicked the URL like anyone else
would. It also makes me sad to read the Tweets, they're just not fun
anymore.
with your audience, you need to actually engage. Television is a one
way conversation, social media is two. This is the difference.
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