---------- Forwarded message ----------
From: "Laura Petramala" <lpetramala@strategicobjectives.com>
Date: Feb 2, 2011 9:07 AM
Subject: FOR IMMEDIATE RELEASE: Dentyne presents The Great Kissing Debate: Public or Private?
To: "Laura Petramala" <lpetramala@strategicobjectives.com>Good morning!
Just in time for Valentine’s Day, Dentyne conducted a national survey revealing some very interesting info about Canada’s kissing habits. We asked Canadians coast to coast to share their thoughts about kissing to find out how affectionate Ontarians are compared the rest of Canada.
Did you know:
ü Of all Canadian provinces, Ontario appreciates signs of affection most – 83 percent of Ontarians approve of public kissing
ü Friends in the Ontario almost never greet each other with a kiss, in fact only 39 percent do
ü Twenty-five percent of Ontario is single. Of the 75 percent that are in a relationship, more than half kiss their significant other more than four times a day
ü All of Ontario agrees, fresh breath is a must for a kiss to be great
ü BUT! more than half of Ontario wouldn’t deny a smooch because of bad breath
Please find all the juicy details below and let me know if you’d like any more information.
Thanks!
For Immediate Release
February 2, 2011
Do You Like to Do it in Public or Keep it Private?
This Valentine’s Day, Dentyne* Presents
The Great Kissing Debate: Public or Private?
Do you like to do it in public? Or do you keep it behind closed doors? Do you like to kiss in front of strangers? Or does someone watching make you squirm? Do you believe in the power of PDA? Or do you believe kisses are better when no one else is around? Most importantly, does your partner share your passionate perspective?
This Valentine’s Day, Dentyne* is stirring up a sizzling controversy with The Great Kissing Debate: Public or Private. Dentyne* Kissing Ambassadors, real-life couple Erin Bury and Kevin Oulds, pay more than lip service to this topic every day. Erin, a social media sweetheart, is a proponent of the public kiss, while Kevin, who works in construction, believes it should be a private matter. “A little PDA can go a long way,” says Erin. “I don’t understand why it’s so shocking to kiss openly, as long as it’s not a full make-out session.” Kevin adds, “I’m not uptight or anything, but those people who kiss in public are just showing off. Everyone in the world can kiss, but why does the world need to watch? Get a room.”
So where do Canadians stand on the snog? A new national survey by Angus Reid Public Opinion conducted on behalf of Dentyne* reveals that we can give our conservative image a kiss goodbye, as more than three-quarters of us (77 percent) say it’s okay to kiss in public.** And believe it or not, Ontario is the public kissing capital of Canada with 83 percent supporting the public kiss, while those in the Atlantic provinces are keeping it on the down low and are the least open to public kissing at 63 percent.
From PDA to FDA – Know The Dirty Details
Dentyne* wants every Canadian to get in on the action by registering their vote in The Great Kissing Debate at Facebook.com/DentyneCanada. When you vote for Public or Private, you will get a free pack of Dentyne* gum (limited quantities available) to help make every kiss better. You will also be encouraged to choose your Valentine from your list of friends. Dentyne* will then reveal how Public or Private you really are, by determining how you score on your Facebook Display of Affection – FDA. Your FDA is determined by searching all of Facebook to find every photo, post and event you’ve been tagged in with your chosen Valentine. You can navigate through your FDA results and see all the dirty details, and you can even switch it up, and check out your FDA score with other loved ones. You might be very surprised to discover you’re really a closet kisser or a social media exhibitionist.
Practice Safe Breath™
Regardless of your public or private persuasion, it’s vitally important to Practice Safe Breath™. The Dentyne* survey revealed that 97 percent of Canadians believe that fresh breath is a must for a great kiss. In fact, almost half of us (43 percent) have avoided a kiss – public or private – because of bad breath. Guys take note: 51 percent of women avoided a kiss because of bad breath versus only 35 percent of men. So this Valentine’s Day, flowers and candy might be nice, but bringing on your fresh breath may make you an action hero.
Are you getting yours? The Dentyne* survey uncovered that 34 percent of us are only giving one-to-three kisses a day; 16 percent of us are lip-locked four-to-six times a day; and nine percent of us are giving more-than-ten kisses a day. That’s a whole lotta love, but sadly, there’s nine percent of us who don’t kiss our partner at all.
And apparently in Canada you don’t even need to be lovers to kiss: 43 percent of us frequently kiss our friends and acquaintances as part of our greeting, with women outnumbering men 50 percent to 35 percent. And where you live plays a big role in this one too, with an astounding 68 percent of those in Quebec frequently kissing friends and acquaintances as part of a greeting, while only 24 percent of Albertans do the same.
He Says/She Says: “To Kiss or Not to Kiss”
Leading up to Valentine’s Day weekend, as Erin and Kevin travel across Canada, they will share their passionate – and opposing – perspectives, and encourage Canadians to hook-up in The Great Kissing Debate at Facebook.com/DentyneCanada. Working with the Dentyne* Kiss Crew, they will gather votes on the street via iPads, hand out free samples of Dentyne*, and share some stimulating snogging spots in each city they visit.
Erin and Kevin will also debate how the rise of social networking accentuates the Public versus Private Debate. In just a mouse click, your stolen moments are available for all the world to see. Is it better to show your kiss online or to kiss openly offline? “I actually think it's worse to post a photo of you kissing than to kiss on the street,” says Erin. “On the street, it's a passionate, spontaneous moment, and it’s likely only strangers will see you. On social networks, the magic is lost but the picture can last forever.” Not surprisingly, Kevin disagrees: “Out in public, it’s in your face, but on Facebook you can choose whether to click on it.”
Feeling Peck-ish?
The public/private debate is on! Tell Dentyne* how you feel. Register your vote on facebook.com/DentyneCanada and get a free pack of gum so you’ll be ready for action.
About Kraft Foods
Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world’s second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards* candy, and Stride* and Dentyne* gum.
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For more information or to arrange an interview with Erin Bury and Kevin Oulds, please contact Laura Petramala at Strategic Objectives Inc. Tel: (416) 366-7735, Ext. #274. Email: lpetramala@strategicobjectives.com
* Trademark of or used under license by Kraft Canada Inc.
** Methodology: From January 6 to January 7, 2011, Angus Reid Public Opinion conducted an online survey among 1,002 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.
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